Palgrave Macmillan | 2005-03-02 | ISBN: 1403945098 | 256 pages | PDF | 11,8 MB
Many companies and organizations have found it difficult to develop creative skills. The authors argue that while individuals have inherent creativity there are a number of assassins or barriers that block individual creative development. This bold new approach to creativity enhancement will focus upon how to remove barriers and create conditions under which creativity can flourish.
Book is rich with quotations for multiple sources, interesting stories, research findings, puzzles, and self-administering exercises, that effectively conveys the message and reveal the truths we ignore. This makes book highly interesting to read and effective in driving the key points. At times, reader may sense repetition or experience deja-vu as he moves across different chapters, but that is because different barriers are interconnected and that certain emphasis is derived from repetition.
Several of the topics may not exactly be considered as directly relevant to business situations, but then the basic paradigm is that to be creative, it has to become way of life. Further there are not many "quick off-the shelf tools and techniques" that would make groups, start delivering creative solutions -on demand- in restricted fields, without disrupting the overall restrictive, and well regulated office set-up. Emphasis is on conquering barriers at individual level, and once these barriers are managed, any curious mind would be able to learn standard creativity techniques with ease or may even develop one.
Those of us, who want to generally experience life more richly, and desire to be child-like again in curiosity and creativity, this book is a valuable companion in your pursuit. "Think of mind as if it were a parachute. A parachute only works when its open, and that's also true for the mind'. This book provides enough thrust to open the mind.
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http://www.filefactory.com/file/65c5bb/n/Business_Creativity_pdf
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